Microsoft Search Ads

Capitalize on High-Intent Desktop Search Traffic with Microsoft Bing Ads

Tap into over 1 billion monthly Microsoft search engine users. Bing Ads deliver higher purchasing power, lower CPCs, and less advertiser competition.

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The underrated search engine that delivers high-value leads

Many businesses overlook Bing Ads, missing out on millions of desktop searchers, Windows users, and corporate professionals who use Edge as their primary browser.

With lower cost-per-click and less competition, Bing search campaigns frequently deliver higher ROI and lower cost per acquisition for local and national businesses.

01

Bing Search Campaigns

Target motivated searchers using Bing, MSN, and Yahoo with exact-match intent keyword ads.

02

Microsoft Audience Network

Extend your reach to native desktop placements across Outlook, MSN, and Edge homepages.

03

Seamless Import from Google Ads

Import proven Google campaign structures and refine them specifically for Bing's unique demographic.

Higher average household income and purchasing power

Bing users skew older, earn higher incomes, and convert at strong rates. We help you win this valuable market segment before your competitors do.

30%lower average cost-per-click than Google Ads
  • Bing Search & Shopping Ads
  • Microsoft Audience Network
  • Demographic & Device Bidding
  • Negatives & Keyword Expansion
  • Conversion Pixel Setup
  • Weekly Optimization
  • Monthly Strategy Review

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Frequently asked questions

Microsoft Bing reaches over 1 billion users globally, including desktop professionals, corporate offices, and demographic segments with high purchasing power.